Developed a high-level brand campaign that would grow awareness and affinity of Altair as the leader in the industry and enhance our talent acquisition and retention efforts to grow brand awareness and preference of Altair as the company of choice for future employees. Elevate the uniqueness of Altair vs. our competitors through the amplification of our core values and culture.
Reinforce our diversity and inclusion values to prospects, as well as create pride with current Altairians as a company that truly embraces our values we have worked to build for the last 35+ years.
Responsible for creating the visual language and style of the campaign and managing the creative initiative from start to finish, guiding the cross-functional creative team.
Concept and Art Direction
Altair is unified by diversity, with its people and its solutions. Altair is home for the determined, the persistant, the explorer, the pioneer, the innovator and so much more. We are a diverse group of engineers, scientists and creative thinkers with one mission, to change the world for the better.
Voice: Inclusive. Kind and welcoming. Confident. Altair is both diverse in our people and our solutions. Wherever you are in your journey to be amazing, we can be a home for you.
Visuals: Bright, positive imagery. Striking visuals that quickly grab attention and highlight diversity. Different pieces that unify as one.
Google Paid Ads
Linkedin Paid Ads
Linkedin Animated Paid Ads
Instagram Paid Post and Story
Customizable Recruiter Linkedin Posts
Altair Values Pull-up Banners for Recruitment Events and Handout That Folds Out to be a Poster Giveaway
Social Media Posts for Newly Hired Employees for Their Personal Profiles
New Employee Swag Boxes
Created for HR when a new Employee is hired, can be sent out as needed. Kit includes corporate branded box, Altair tagline tshirt, branded socks, logo pin, tech stickers, mug, pens and a notebook for new hires.
Global HR Informational Flyers
Each Flyer Created for 10+ Countries and Translated