ROLE: Senior Art Director
DISCIPLINE :Social Creative Performance Marketing Art Direction
CHANNELS: Paid Social Organic Social
DELIVERABLES: Static Posts, Motion Graphics, Video Assets, Campaign Toolkits
Jenius Bank set out to introduce a fresh digital banking experience to consumers looking for smarter ways to save and manage money. Working as Senior Art Director, I helped develop social-first creative that balanced performance marketing objectives with building a distinctive and trustworthy brand presence.